Project Overview:
The goal of this project was to create a visually sophisticated micro-site for a hypothetical restaurant. My concept was to design a micro-site for a mocktail bar name The Cherry Twist.
Creative Challenge:
For the micro-site to be compelling to a younger adult demographic it needed to be both elevated and inviting. How might this brand be noticeable to its audience?
Solution:
The Cherry Twist is sophisticated with a bold twist reflecting the restaurant’s purpose and title. It uses a rich color pallet to create a warm and inviting atmosphere that makes you want to stay awhile. With illustrative mocktail imagery and a mix of sanserif and serif typefaces to create the elevated feeling.