Project Overview:
The goal of the project was to create a brand identity from start to finish. My concept was a CPG juice brand that would appeal to young children and their guardians.
Creative Challenge:
For the brand to be compelling it needed to serve both children’s interest and the trust of the guardians or parents who are the actual purchaser. How might this brand be noticeable and memorable on the shelf?
Solution:
Sip and Smile is fun and energetic reflecting health and frivolity. With, fruit forward imagery, and splash illustrations, the product faces attract the attention of the young and the mature. Clear sans-serif typography conveys friendliness, while nutritional facts provide reassurance and build trust with adult buyers