Project Overview:
The goal of these projects was creating a brand identify from start to finish. My concept was a health and wellness brand all about the journal of health called Fix-ate.
Creative Challenge(s):
For the brand to be effective it needed to appeal to people interested creating a healthier lifestyle, weather that be mentally, physically or a mix of both. It aims to create an experience not reduced down to number, but wellness of the whole person not just what can be measured. How might the brand create an experience about the whole person?
Solution:
Fix-ate is a bright and empowering brand that reflects the wants to create a healthier lifestyle. With a vibrant blue and orange color pallet, a unique logo and clear typography, that create a welcoming environment. The subject of the image is expressive to show the aspirations of the consumer. While the logo made of two leaves that form an arrow in the middle symbolizes growth created through the brand.